Category Archives: Internet Marketing

5 Big Problems With Mobile eCommerce

Mobile site

There are quite a few people who will tout the benefits of mobile eCommerce. Yes, there are a number of benefits to having commerce provided to people on their phones. However, there are problems that come with this too. We now take a look at some of the issues that people have taken note of.

 

 

 

1. Not Everyone Has Mobile

It may be hard to believe these days, but not everyone has a phone capable of getting on the Internet. A mobile commerce platform requires that the users are able to get on the Internet from their phones in the first place. However, that is not something that everyone has access to. Not being able to reach everyone who is out there is a drawback to focusing too heavily on the mobile platform.

 

2. Small Screens

Many have complained that purchases are tough to make on their phone because the screen is so small. They may want to make a purchase on the go, but it is difficult for them because they are literally not able to see what all is happening on the screen before them. This is a complaint that can be addressed by pinching the screen to make the images larger, but even this is not as simple for most people as just using their desktop computer.

 

 

 

 

3. An Inability To Make A Purchase

This problem lies squarely on the shoulders of the store owner. You have to make it possible to make a purchase in the first place by having the right shopping cart software on the site to allow customers to make their purchases. That is not something that all of them are able to do if you have not gotten the software installed on the site in the first place. It is something that has to be done ahead of time and it is important to make sure that all is working just fine.

 

Bad Mobile Site

 

 

4. Design Problems

There could always be design problem with the mobile site that has been created. If it has not been optimized for the use on mobile phones, the site could suffer some serious problems that can happen when the design for the site is not done just right. If the mobile user has a problem navigating around the site, then they could decide not to bother with using the site in the first place. They can always find another one that will work better for them.

 

 

 

 

5. Making To Many Changes

Those who do have a mobile site that is working for them should avoid changing things around too much. Doing so could quite literally ruin a good thing that they had going. It is a good idea to find something that works and just stick with it. Avoiding doing anything that causes problems to the infrastructure that is already in existence is important. No one wants to take steps backwards when they have already worked so hard to make progress in the right direction.

 

Did You Know? How Technology Has Shaped E-Commerce

Are Facebook Shops Beneficial for Companies of All Sizes?

When running an e-commerce store, many business owners try everything they can to reach new potential customers. One way in which companies bring in new clients is by setting up a Facebook store. Of course, some feel that selling on social media is only for smaller companies (also see Should First Time Entrepreneurs Start With Social Commerce?). Here are four reasons why Facebook shops are beneficial for all size business.

 

 

Acceptable: In the past, social media sites such as Facebook and Twitter were not taken seriously by most Internet users. Now, social media sites have gained in popularity to the point where almost everyone has a Facebook profile. Furthermore, with Facebook being a public company, most users have plenty of trust in the business. For this reason, one should have no qualms about setting up an online store in a tactful and intelligent manner.

Cell phones: In the past, most people accessed the Internet via a home computer or work computer. Now, a lot of people jump online with a tablet or smartphone. Usually, a user will want to access something quickly when using their cell phone. However, with applications, some people still go on their Facebook feeds to check out the latest news and information. This is powerful since plenty of people have no problem ordering from a Facebook shop. Remember, more people will use their smartphones to use the Internet and make big-ticket purchases.

Log on often: Now, most people log into Facebook multiple times a day. When doing this, people love to see what their friends are doing. When logging on often, users will also be exposed to plenty of advertisements and product offerings. When this happens, some visitors will opt to spend money as they will inevitably have some interest when they log in multiple times a day. Remember, it is difficult to get website traffic, but social commerce traffic is so abundant that one can bring in people to their Facebook shop with ease.

 

 

Combine: Ideally, one should combine their Facebook page with their Facebook store. When doing this, one can create a serious buzz about their product and see a sharp rise in sales. One must realize that a store and a page should go hand and hand. When doing this, one can create a serious following with little effort. Remember, with this step, one can interest followers and keep a customer hooked.

Without a doubt, a company, large or small, should consider setting up a Facebook e-commerce store. When a person opts to sell on Facebook, they will bring in plenty of customers who would have otherwise gone to a competitor. Have a look at Instapps.com Facebook store solutions.

 

 

Who Can Benefit From Cloud Hosting?

Who can benefit from cloud hosting? Today almost anyone who is using online services can reap great benefits from upgrading to cloud hosting. These new online storage technologies can expand your abilities and are very cost effective.

If you or your company have been using traditional web hosting, then you should consider upgrading to cloud based technologies. Web hosting that has cloud storage will expand your online capabilities. You will no longer have to worry about online storage for your websites and the regular backup of them will be made much simpler. Anyone using traditional web hosting should look into the new world of cloud technology.

Virtual private server and VPS hosting should consider the benefits of cloud storage technologies. VPS hosting using cloud storage for online productivity and backup, will be sure to find it beneficial. Virtual private server and VPS hosting will find there is less down time, plus they will not lose data in the event of a server crash. Anyone using a virtual private server will find the integration of cloud based storage is a superior choice.

In simple terms, everyone using online servers for retail, business, and information services will benefit from the modern cloud based technologies. Clouds are safer, more secure, and are able to backup data much more efficiently. Cloud technology is the newest wave in the information age, so anyone using online business should become aware of their benefits first hand. If you have not considered the benefits from using cloud storage for your online business needs, now is the time to get with the future.

Cloud storage and hosting are the best way to do business online. So remember that everyone using online services can benefit from cloud hosting. This is something that individuals and businesses should consider in the current online market. Next wise hosting guide: Website Hosting Options to Create an Online Presence.

What is Cloud Hosting? There are many different shapes and sizes of cloud available! Watch this video and learn more.

Starting Up an Online Boutique

 

Perhaps you have considered staring your own online boutique. You may have a particular product you want to sell or you may want to offer the products of another store. The business model you choose does not matter because the basic steps are the same. Some of these steps may seem like they have nothing to do with your actual business, but when you run your own business, you know there are many aspects of operations that have nothing to do with the products or services your operation provides. You will need web hosting, a web site, a shopping cart interface, and a Paypal account in order to set up your own store. You may also want to add a credit card processor so customers can pay for their orders. You should avoid taking cash, money orders or personal checks because you are unlikely to meet many of your customers.

To start your online shop (购物网), you will need web hosting. Hundreds of companies provide this service, but pay attention to the up time they provide. You want consumers to be able to reach your server at any time. You will also want access to managed hosting software unless you are extremely adept at server administration. You should start out with the less expensive hosting packages, especially if you do not expect your website to gain hundreds of hits per day.

Online fashion enthusiasts will want to see the item before you buy it. In order for this to occur, you need to arrange for software that can show them a picture of the items you are selling. The Zen Cart and Magento programs make online shopping easy to set up. There are hundreds of such programs available for free and even more of these programs can be bought commercially. You need to choose one that works for you,. Make sure it is customizable and you may want to see if you can fit plug-ins into your particular software choice. The more popular shopping cart software options will have hundreds of available add-ons that expand functionality.

You will need to set up a Paypal account or have a Payment processor if you plan on taking money from your customers. Paypal can operate as a credit card processor, but it often charges more for this service than other companies, but using only one such service makes things easier for you. It also reduces the number of external scripts that run on your site. You can decrease your page load time by keeping the number of scripts to a minimum.

As the proprietor of the shop, you will get the chance to experience online shopping from the other side. There is also no way to avoid experiencing the joys and the frustrations of the web master. You need to promote your site in order to attract customers. You need to know about search engine optimization, search engine marketing and many other things that may seem like buzz words to you right now. Your success depends on understanding these concepts. Did you know the downside to shopping online? Sneak a peek here.

Most Common SEO Tips and Strategy

Who isn’t in the SEO business, these days, it seems. SEO, short for “Search Engine Optimization”, is catching on like wildfire. Businesses that were going nowhere a couple of years ago find that their profits are skyrocketing through the roof-thanks to SEO practices.

The Internet has provided many with a lucrative source of income in recent years; people are making more money than they could have ever imagined, thanks, once again to the above services.

Perhaps you, too, are benefiting from the Internet marketing industry, but in case you’re not at present, you need to learn basic, common SEO tips and strategies to stay way ahead of the game, as the expression goes.

Yes, you too can learn the art of Adwords management as well as search engine marketing. In order to learn such strategies, you first of all need to understand how such a business work. First of all, Search Engine Optimization is a method that is used to optimize your website, or in other words, make it more acceptable to your potential customers, by learning how to draw them to your business.

You use a keyword, or perhaps several unique keywords and those unique keywords are used by you to quickly draw people to your website. The more people that click on to your website will generate more returns for you. Some SEO businesses are literally making money every single day. And the same will happen for you once you get your SEO business up and running.

In order to maintain your strategy, you need to make sure that you have good SEO services, services that will ‘walk you through’ the process, to show you what you need to do to have an edge over your competitors and to keep that edge so you can remain far, far ahead of the competition.

In fact, you can go to a Google Adwords website, which will show you step-by-step how to setup your Adwords and how you can start making money for yourself in no time.

Yes, SEO services are catching on. Companies are making money over fist, and the competition is getting tougher and tougher and more and more individuals and businesses are joining the SEO bandwagon. Hopefully, you’ll be one of these individuals, if you’re not already. It’s time to make some money-some real money. And the best way to do that is by staying far ahead of your competitors, and by following the previous-mentioned strategies-setting yourself up with a good local SEO company and developing unique keywords will draw people to your website like honey does to bees.

Money – Who doesn’t want it in these economically challenging times? And one of the best way – some say the best way – is by means of an SEO business. And soon you too, if you’re not doing so already, will be saying the same thing.

Browse this site to learn Applying Google Adwords into SEO Strategy.

 

Watch Maile Ohye from Google covers the five most common errors she finds in SEO, and then concludes with six quick tips to make sure you’re on the right track.

Examples of Guerilla Tactics in Sports Marketing

Guerrilla marketing is not a new marketing strategy but it has taken off significantly in the last half of 2011. The incidences of guerrilla marketing leave lasting impressions, which is exactly what sports marketers want.

What is guerrilla marketing? It is a shock marketing strategy using low cost and very unconventional techniques. You could call guerrilla-marketing activities attacks, so swift and unexpected are their occurrences. In fact, that is exactly where the name comes from. The word guerrilla itself comes from the term to describe unorthodox insurgent warfare, which is known to use anything except the expected to carry out the desired mission.

From its inception, the goal of guerrilla marketing has been to carry out sets of promotions unexpected in every way. This type of marketing does not rely on big marketing budgets, rather by nature it relies on surprise, hard work and imagination.

The principles of guerrilla marketing are as follows.

• Guerrilla Marketing (GM) was originally meant for small businesses and imaginative entrepreneurs. It is now used by all components of sports marketing.

• GM has a base in human psychology and purposely tests experience, normality and the expected.

• The costs involved in GM are time, input of energy and expression of imagination.

• Normal marketing measures success in sales, GM measures success in profits.

• GM marketers count value new brand to fan contacts each month.

• GM focuses on limited brands of high quality with top quality presentation

• GM wants new contacts that provide multiple referrals, word of mouth marketing.

• GM ignores competition as if it did not exist.

• GM marketers typically use multiple marketing techniques within one campaign.

• GM marketers excel at using the latest technologies available.

• Marketing messages are aimed at individual targets not mass groups of people.

• GM rarely asks for a sale, rather relishes contact data to provide info at later date.

• GM marketers have commitment to a campaign and stick with the message.

Examples of Guerrilla Marketing in Sports

Here are some examples of how sports marketers have used the shock tactics of Guerrilla Marketing to attract attention to coming sports events. Often this type of marketing is used to introduce the acquisition of a new key player for a professional team.

• Faces of professional sport hero faces pop up on front side of escalator steps

• Escalator front face using photos of riders on roller coasters with sound effects

• Glass elevator floor. Dark on entry, clearing as elevator lifts to reveal 100-floor jumps.

• Branding the inside walls of toilet stalls. Men in women’s stalls, ladies in men’s stalls.

• Branding the inside doors of toilet stalls.

• Blacked out walls come to life with paparazzi taking photos of passing citizens.